GUERNSEY has stepped up the promotion of its finance industry to counter the effects of the global economic downturn.

During the past two weeks GuernseyFinance has led a series of initiatives in London, including briefing trade media journalists, hosting its own seminar on Guernsey funds and exhibiting at a leading international legal conference. . . .

. . . ‘This is precisely the time when we should be showing that Guernsey is not just a fair weather friend and so we have stepped up our feed of positive messages to key decision-makers in cities like London - the centre which is our principal source of new business - so that we are in pole position to gain business when confidence returns and the markets pick up.’  25-Mar-09.

http://www.thisisguernsey.com/2009/03/16/finance-promotion-stepped-up/